Author: TheChrisChaney

  • “Redefine Your Journey: A ‘Where, Why, What’ Approach to Clarity”

    Identity Theft vs. Id-Entity Theft: A “Where, Why, What” Perspective

    In today’s fast-paced and interconnected world, the term “identity theft” is commonly associated with stolen credit cards, hacked accounts, and compromised personal data. However, have you ever paused to consider a deeper kind of theft—the theft of your very essence? Let’s explore the difference between identity theft and what I call “id-entity theft”, through the lens of the Where, Why, What philosophy.

    Where Are You?

    Identity Theft: When someone steals your identity, they’re taking external elements that define you—your Social Security number, bank account information, or passwords. Your “where” in this case is often rooted in practical concerns: How do you recover from financial or reputational damage? Where do you go to reclaim control of your external life?

    Id-Entity Theft: This kind of theft is far more subtle and internal. It happens when you lose touch with your core self, your instincts, and your inner desires. Your “where” becomes clouded by the expectations of others, societal pressures, or even your own unexamined habits. Are you where you want to be, or are you living someone else’s script?

    Why Does It Matter?

    Identity Theft: The “why” here is straightforward: Without your financial or digital identity, your ability to function in the modern world is compromised. It matters because your resources, reputation, and peace of mind are at stake.

    Id-Entity Theft: The “why” for id-entity theft runs deeper. Losing your inner self disconnects you from your passions, purpose, and unique essence. You may find yourself questioning, “Why am I doing this? Whose life am I living?” When your authentic self is compromised, you risk drifting through life without clarity or fulfillment.

    What Can You Do?

    Identity Theft: The solution here lies in prevention and recovery. Protect your data, monitor your accounts, and act quickly when your information is compromised. These tangible steps help you regain control of your external identity.

    Id-Entity Theft: Combating id-entity theft requires introspection and intentionality:

    Reclaim your “Where”: Reflect on where you are in life and whether it aligns with your true desires.

    Revisit your “Why”: Dig deep into your motivations. Are they driven by your authentic self, or are they shaped by outside influences?

    Redefine your “What”: Identify actionable steps that help you reconnect with your core identity. This could mean pursuing a passion you’ve neglected, setting boundaries, or letting go of roles that no longer serve you.

    Key Takeaway:

    Identity theft takes from your external life; id-entity theft robs you of your internal truth. While both require vigilance, the latter demands deeper reflection and courage to reclaim your authentic self. Using the Where, Why, What philosophy, you can navigate both challenges with clarity and intentionality, ensuring that your life reflects who you truly are—not just what others expect you to be.

    Your Action Step Today: Take 10 minutes to journal on this question: “Where am I today, and does it reflect the real me?” Your answers might just reveal if your id-entity is at risk of theft—and how you can take it back.


    “Two Books, One Mission: Your Guide to Clarity and Purpose”

    Ready to take the next step in redefining your goals and gaining clarity? Discover the tools and insights you need with my books:

    📖 Where Why What: Unlock the Secret to Clarify Your Goals – Learn how to clarify your vision, take intentional action, and achieve your dreams.

    📖 The Where Factor: From Adoption to Entrepreneurship – A powerful book aligning past, present, and future for success.

    – Don’t wait—Start your journey today: https://linktr.ee/thechrischaney

  • “Yooo…Dear Entrepreneur:”

    Is Your Business an Asset or a Liability?

    As entrepreneurs, we often start our journeys with dreams of creating freedom—financial, personal, or otherwise. But as I’ve learned, the real question isn’t just about starting a business; it’s about evaluating whether the business you’ve built is an asset or a liability. This distinction can make all the difference between a life of compounded success and one tied to perpetual struggle.

    Where: The starting point for many entrepreneurs is the desire to deliver value to the world through their unique gifts. However, the path we take often determines whether that business brings freedom or chains. A liability drains your resources—time, money, and energy—while giving little in return. In contrast, an asset creates a multiplying effect, compounding its value over time and freeing you to focus on growth.

    Why: The “why” behind this evaluation is simple: sustainability and long-term freedom. Many entrepreneurs, especially those who look like me, unknowingly create businesses that operate as liabilities. These businesses take more than they give, tying us to constant work and preventing us from building true wealth. What was meant to provide independence ends up feeling like handcuffs.

    In the self-employed space, we’re often stuck in a cycle of buying our own jobs—working tirelessly day in and day out. This is not the same as owning a business that works for us. The difference lies in whether the business operates as an asset—something that compounds value—or a liability that merely adds to our workload.

    What: To shift from liabilities to assets, start by asking yourself these critical questions:

    • Does my business produce value that compounds over time?

    • Are there systems in place that allow the business to operate without me?

    • Is my business multiplying my life, or is it merely adding—and potentially subtracting later?

    True assets create a compounding effect. They multiply their value, whether through interest, passive income, or scalable systems. On the other hand, businesses that only add without multiplying eventually lead to subtraction and division. For example, a business reliant entirely on your constant presence and energy is a liability in disguise—it takes without giving back.

    The shift from self-employed to investor is key. As an entrepreneur, your goal should be to own businesses, not just work in them. This means building systems, leveraging resources, and focusing on scalable models that allow your business to thrive without your daily input. When you create businesses that can generate income and freedom simultaneously, you’re no longer just adding value—you’re compounding it.

    Key Takeaway: Addition without multiplication is unsustainable. Your business must work for you, not the other way around. The question to ask yourself is simple but powerful: Is my business an asset or a liability? If it’s the latter, it’s time to reimagine and rebuild.

    Assets give you freedom, scalability, and wealth over time. Liabilities take more than they give, leaving you stuck in a cycle of diminishing returns. Choose wisely. The world doesn’t just need your gift—it needs it packaged in a way that multiplies value for you and those you serve.


    “Two Books, One Mission: Your Guide to Clarity and Purpose”

    Ready to take the next step in redefining your goals and gaining clarity? Discover the tools and insights you need with my books:

    📖 Where Why What: Unlock the Secret to Clarify Your Goals – Learn how to clarify your vision, take intentional action, and achieve your dreams.

    📖 The Where Factor: From Adoption to Entrepreneurship – A powerful book aligning past, present, and future for success.

    – Don’t wait—Start your journey today: https://linktr.ee/thechrischaney

  • “Yooo…Dear Entrepreneur:”

    The Challenge of Packaging Your Gift

    One of the hardest decisions you’ll face as an entrepreneur is figuring out how to package your gift to the world. It’s not about the gift itself—that part feels clear. You know its value. The struggle is in presenting it in a way that connects, resonates, and stands out.

    Where: The “where” here is your goal—to deliver your gift to the people who need it most. You’ve likely seen glimpses of this already: a consulting session, a conversation, a speech that left someone inspired or transformed. But how do you make those moments part of a cohesive offering?

    Why: The reason behind this challenge runs deep. The world is loud—overflowing with platforms, tools, and advice: Kajabi, YouTube, Canva, influencers telling you to “just get started.” And social media doesn’t help. It’s an endless scroll of polished voices vying for attention. The noise makes it easy to second-guess: “How do I make my gift stand out?”

    What: Here’s the step forward: Start with the core of your gift. Focus on its essence and let your purpose guide you. It’s not about picking the perfect platform or following every trend. Those things are tools—not your message. What matters is presenting your gift in a way that reflects its value and reaches the people it’s meant to serve.

    The process of packaging your gift is a journey. Clarity and intention matter more than perfection. Your gift is unique, and the challenge is not just to package it—but to package it in a way that makes its uniqueness undeniable. Keep going. The world needs what you have to offer.

    Key Takeaway: Your “where” is about sharing your gift. Your “why” is the lives it will change. Your “what” is to stay true to its essence.


    “Two Books, One Mission: Your Guide to Clarity and Purpose”

    Ready to take the next step in redefining your goals and gaining clarity? Discover the tools and insights you need with my books:

    📖 Where Why What: Unlock the Secret to Clarify Your Goals – Learn how to clarify your vision, take intentional action, and achieve your dreams.

    📖 The Where Factor: From Adoption to Entrepreneurship – A powerful book aligning past, present, and future for success.

    – Don’t wait—Start your journey today: https://linktr.ee/thechrischaney