If It’s Not Impactful, It’s Not Important.
Redefining Priorities Through The Where Factor.
We live in a world where everything is labeled “urgent.” Notifications ding. Messages pile up. Deadlines loom. And somewhere in that chaos, we start confusing activity with impact.
We check boxes, meet expectations, and stay busy—yet still feel like we’re not moving forward. Why? Because we’ve been taught to prioritize what’s loud, not what’s lasting.
But here’s the truth:
If it’s not impactful, it’s not important.
We’ve glorified being busy to the point where we’ve forgotten how to be effective.
• We attend meetings that change nothing.
• We scroll for hours and call it research.
• We say “yes” to things we don’t believe in, just to be polite or visible.
• We put out fires instead of building systems.
The problem? Most of what we prioritize isn’t actually moving us closer to our “Where.” It’s just motion without meaning.
This is a direct hit to Maslow’s Hierarchy of Needs—because we stay stuck in the bottom layers (safety, belonging) and never move toward self-actualization.
This is where The Where Factor brings radical clarity:
• Where are you going?
If your schedule, tasks, or relationships don’t align with that vision—they’re not important.
• Why does it matter?
Your time is your life. Wasting it on things that don’t create impact is a slow death of your purpose.
• What are you doing right now that creates real results?
Not results for your ego. Results for your legacy.
When you start using impact as your filter, you stop chasing every opportunity and start cultivating the right ones.
Here’s how to implement this mindset:
1. Audit Your Calendar
Look at everything on your schedule this week. Ask:
• Does this move me closer to my long-term vision?
• Does this create value—for me or for others?
If not, cut it or delegate it.
2. Redefine Your To-Do List
Swap “urgent” for “important.”
Only keep what’s impactful. If it doesn’t build, grow, serve, or sustain—it’s not essential.
3. Set Boundaries That Protect Your Purpose
You don’t need to do everything. You need to do the right things.
• Say no more often.
• Protect your focus like your future depends on it—because it does.
4. Align with People Who Value Impact Over Hype
Surround yourself with people who don’t just clap when you’re busy—but who challenge you to be impactful.
So, I’ll ask you:
What are you spending time on that feels urgent but isn’t actually important?
Take a moment and apply The Where Factor:
• Where do you want your life to go this year?
• Why is that vision important to you?
• What actions this week will make a real impact—and what can you let go of?
Drop a comment or journal about it. Let’s realign together.
Key Takeaway:
If it’s not impactful, it’s not important. Stop confusing movement with momentum. Filter everything through your purpose. Prioritize what matters, eliminate what doesn’t, and remember: your life is too valuable to waste on anything that doesn’t move the needle.
📖Where Why What: Unlock the Secret to Clarify Your Goals – Learn how to clarify your vision, take intentional action, and achieve your dreams.
📖 The Where Factor: From Adoption to Entrepreneurship – A powerful book aligning past, present, and future for success.
– Don’t wait—Start your journey today:
www.TheChrisChaney.com 
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