Are You Solving Money Problems or Market Problems?
Oftentimes, as business owners, we create our businesses to fix our personal money problems—not to solve market problems.
But here’s the truth:
Your pay is in direct proportion to the level of problems you solve.
In short…
Want more money? Solve bigger problems.
Personal Need vs. Market Need
Many entrepreneurs start businesses out of necessity—to pay bills, escape a job, or create financial freedom.
But when your business is built solely on your personal money problems, instead of serving a market need, it’s harder to:
• Attract customers.
• Scale beyond survival mode.
• Create lasting value that people are willing to pay for.
The market doesn’t care about your financial situation—it cares about who solves its problems best.
Become a Problem-Solver, Not Just a Business Owner
If you want to increase your income, increase the size of the problem you solve.
Here’s how to shift your mindset using the Where, Why, What framework:
1. Where Are You Now?
• Did you start your business to make money, but now feel stuck?
• Are you struggling to find customers who are willing to pay premium prices?
• Are you solving a problem people actually need fixed?
2. Why Does This Matter?
• Because businesses that solve real problems attract demand, opportunities, and high-value customers.
• Because if you don’t solve a big enough problem, you’ll always be chasing money instead of money chasing you.
• Because the best businesses are built around market needs, not just personal needs.
3. What’s Your Next Step?
• Identify a bigger problem in your industry that people are struggling with.
• Refine your offer to directly address that pain point.
• Position yourself as the solution—become known for solving that problem better than anyone else.
The Value of Problem-Solving
The bigger the problem, the more valuable the solution. Here’s how it aligns with Maslow’s Hierarchy:
1. Safety & Security: People will always pay for solutions that protect their financial, physical, or personal well-being.
2. Esteem Needs: Becoming a high-level problem solver elevates your credibility, influence, and income.
3. Self-Actualization: The highest level of business is when you create impact while generating wealth.
Solve Bigger Problems
Here’s your challenge:
1. Write down the #1 problem your business solves.
2. Ask yourself: Can I solve this problem in a bigger, better, or more valuable way?
3. Adjust your focus—build your business around market needs, not just personal financial goals.
Because the more problems you solve, the more valuable you become.
Drop a comment: What’s the biggest problem your business solves right now?
Key Takeaway
“Businesses that thrive aren’t built just to fix money problems—they’re built to solve market problems. Want more money? Solve bigger problems.”
“Two Books, One Mission: Your Guide to Clarity and Purpose”
Ready to take the next step in redefining your goals and gaining clarity? Discover the tools and insights you need with my books:
📖Where Why What: Unlock the Secret to Clarify Your Goals – Learn how to clarify your vision, take intentional action, and achieve your dreams.
📖 The Where Factor: From Adoption to Entrepreneurship – A powerful book aligning past, present, and future for success.
– Don’t wait—Start your journey today:
www.TheChrisChaney.com 
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