“Yooo…Dear Entrepreneur:”

Solve a Problem, Build Your Business

Sometimes, what we do for business doesn’t solve a market problem—and that’s where we miss the mark. But when you focus on solving a real problem in the market, success naturally follows.

When I first entered the world of business, it wasn’t about solving problems. It was about making more money to fund my rap career. My first venture was a janitorial company. By the grace of God, I carved out a small slice of an already saturated “red ocean” market. My success was largely built on relationships I had at the time, but when a larger company came in with a better offer, my business folded.

Where: Early in my journey, my “where” was unclear. I started businesses to meet personal goals, not to solve meaningful problems in the marketplace. This approach limited how far I could go.

Later, I got into barbering. Initially, it wasn’t about solving a market problem either—it was about helping my cousin build his vision. Together, we assembled a dream team of barbers. But after a few months, things shifted, and I opened my own shop. That’s when I realized I needed to ask a vital question: What problem does this solve?

Why: The “why” behind this question is simple: solving problems creates opportunities. Our industry was oversaturated. To stand out, we focused on reducing wait times while maintaining high-quality cuts. This allowed us to carve out a loyal customer base from bigger competitors. Over time, we shifted our focus from cutting hair and found new problems to address—and that kept our business relevant.

What: Asking “what problem does this solve?” is now central to everything I do as an entrepreneur. Along with other criteria, it drives me to think beyond personal goals and create blue ocean opportunities—spaces where innovation thrives and competition is limited.

Key Takeaway: Your business’ success lies in solving real problems. When you align your “where” with your market’s needs, define your “why,” and take intentional steps for your “what,” you set yourself up for long-term success.

If you’re starting—or reassessing—a business, ask yourself: What problem am I solving? The answer may unlock opportunities you never imagined.

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“Two Books, One Mission: Your Guide to Clarity and Purpose”

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